Marketing

A key in any asset strategy is understanding the Centres trade area and key characteristics. This assists with both the Leasing and Marketing of the Centre. It is imperative with increase competition from online sales and diverse ethnicity and financial dynamics that every Centre understands its point of difference to be able to market effectively.

The marketing services provided but are not limited to:

  • The development and implementation of strategic centre marketing plans

  • Creation of tailored centre marketing budgets to maximise return on investment and drive sales and traffic

  • Brand management - ensuring the centre branding follows the brand guidelines in all applications

  • Management of all centre marketing and advertising channels including social media, digital, print, public relations and in centre events

  • Work with retailers both individually and retail categories to maximise sales opportunity and drive engagement

  • Leverage community engagement opportunities

Trade Area Analysis

We utilise GapMaps software to provide a detailed insight into each property. We can identify:

  • Defined trade area boundaries

  • Trade area population

  • Supportable retail by area

  • Retail spend capability

  • Population growth forecasts

  • Demographic profiles by individual and households

We analyse the data and findings and interpret what this means for each asset. The results drive tenancy mix, projected sales and subsequent rents.